TV Monitoring Pro customers get access to TV ads data on any brand, advertiser or product/service in any required reporting format. Monitoring parameters in reports:
Options of reporting:
- Core brand, mentioned brands, advertiser
- Name and category of the goods or service
- Ads type: direct commercial, social, political, sponsorship
- Additional parameters: keywords, slogans, plots of clips
- Broadcast type: network, regional, local, orbital
- Display parameters: prime, position in a block, language, wholeness
- TV channels (broadcasting ads)
- Cities/ regions of placements
- Period, broadcasting time, date, day of the week, etc.
- Ready-to-use reports of analysts in the selected categories:
- own advertising broadcasting
- comparison with the media plan/report for control
- reports on placements of third-party advertisers.
- Raw data in excel for independent preparation of reports by the customer.
- Access to required video records in the archive of up to 150 days.
- Access to the web interface for creating reports on own placements and comparison with the media plan