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Managing Partner Comexp Maxim Vorobyev wrote for Forbes article about how TV channels and advertisers lose hundreds of millions of rubles.
Журнал Forbes опубликовал статью о влиянии телевизионной рекламы на увеличение трафика на сайте рекламодателя.
For far too long, advertisers have put marketing activities into silos. You have your offline team and your online team, and they plan, measure and optimize initiatives within their own buckets. This siloed approach to marketing simply doesn’t work anymore. Why? Because online and offline channels are deeply intertwined, impacting and interacting with each other throughout the customer journey. There’s no better example of this than with TV and search. Подробнее....